Tired of your carefully crafted pitch emails ending up in your potential clients’ spam folders?
You’re not alone. Pitch emails landing in spam folders and never seeing the light of an inbox, let alone being opened, is a common hurdle that business owners face when trying to reach new customers with an email marketing campaign.
Here are the top 8 reasons why this can happen, and, more importantly- what you can do about it:
- You bought your email list – Never purchase or obtain email addresses without permission. Instead, build your list organically by offering incentives for people to opt-in. This is much more likely to result in your email being seen, and by someone that wants to see it.
- Your email contains trigger words – Avoid words like “You’re a winner” or “Double your income” are seen as a sure-shot way for you to gain unwanted attention Be mindful of your subject line, as 69% of emails are marked as spam based on this alone.
- Attaching files – Attachments can slow down email loading times and raise red flags for spam filters. Instead, include all necessary information in the body of your email or link to external resources.
- You are sending too frequently – Don’t overwhelm your subscribers with daily emails. Segment your audience based on engagement and tailor your email frequency accordingly.
- Poor grammar and spelling – Spam filters are on the lookout for grammatical and spelling errors. Proofread your emails carefully to maintain professionalism and avoid the spam folder.
- Omitting an opt-out option – Always provide an unsubscribe button to build trust with your audience.
Finally
Ensuring your pitch emails reach their intended audience can be a daunting task. However, by using the information above, you can reduce the risks of sending your emails to certain doom.
Remember, building an organic email list, crafting engaging subject lines, and maintaining good grammar are just a few steps that you can take toward email marketing success. Get in touch if you would like more help with your email marketing campaigns.
