Google has announced that Search Console Insights now supports Google Analytics 4 properties, this will give you access to more data.
Google announced on 6 July, that GA4 properties are now supported on Search Console Insights. Search Console Insights, launched in June 2021, provides an overview of how your content is performing. It shows you how people discover your content, how different pieces of content are resonating with your audience, and more.
Google will be ending Universal Analytics in July 2023 and you can read more about this in our previous blog post here. As a result, Google is encouraging users to move to GA4. This update is part of the process to prepare for this change.
GA4 will be able to provide cross-platform insights and it does not rely exclusively on cookies. It also has “privacy at its core”, for example not storing IP addresses. If you want to learn more about different types of cookies we wrote a helpful blog that you can find here.
So, what next?
Switching to GA4.
All standard UA properties will stop processing hits on 1 July 2023, so you have just under a year to make the switch. UA 360 properties have an extra three months, no hits will be processed after 1 Oct 2023.
The transition to GTA is a complex process so it’s wise to tackle this sooner rather than later. You will also need to consider if you will be tackling this in house or outsourcing the task.
And finally…
We are happy to discuss this or any other aspect of your digital strategy and if you aren’t already an existing client of ours, it’s never too late to reach out.
We are always happy to guide you in complex transitions of this type so don’t waste time worrying about changes, just get in touch with us directly here.
We can provide helpful information and help you to embed and work with the newest changes. In particular we can assist with the migration of your old data across from UA to GA4, to ensure you’re able to fully exploit the metrics available in the new version.
Pay a visit to our services page to understand more about what’s on offer from The Digital Studios.
