Email signature marketing: what not to do.

The email signature is a marketing goldmine. If you want to professionally showcase yourself and your brand at the end of your email there are a few things you will want to avoid. In this blog, we look at things to avoid when putting together an email signature.

Things to avoid if you want to keep your Email signatures as a great marketing tool

1. Don’t add irrelevant information

You don’t need to go over board. Your email signature is not the place add your favouite quotes, nor do you need to include every single method of communication out there.  Stick to the single most important details that you use most regularly. By keeping the whole thing short, sweet and concise you will avoid creating something that is clutttered, confusing and irrelevant to your audience.   

2. Be unique

Don’t just copy something from someone else’s business. You want your signature to be unique and on brand to your business so, get creative with it. The most effective email signatures use a colour scheme which reflects the brand, graphics which resonate with the target audience and a design with a WOW factor. If you want to stand out amongst the countless emails sent every day, you’ve got to create an email signature that embodies your unique brand and captures the audiences attention.  

3. Don’t make the whole thing an image

We have seen this a number of times but our advice is not to design your entire email signature as an image. The higher the ratio of of image to text in your emails may well mean that they get blocked or marked as spam. This means your email signature would never be seen at all 😟  Also, having your email signature as an image increases the overall size of your email, so it’ll take longer for recipients to open it. This could result in issues for recipients with slower internet speeds. IT will also make it less user friendly as the individual elements within the image are not clickable ie phone number or website address. If the recipient has to start writting down your details before they contact you, let’s face it, they won’t bother so you could be losing leads.   

4. Dont pick an extravagant font

For your email signature, you need a font that is clean and easy to read but not too big that it is over powering. Also always pick web safe fonts for example: Arial, Verdana (sans-serif) Tahoma (sans-serif)Trebuchet MS (sans-serif) Times New Roman (serif) Georgia (serif).   

5. Dont not have an email signature

One of the biggest mistakes we see businesses make is not having an email signature at all.  It might seem like a small, over-looked detail but by neglecting to have one you are  passing up the opportunity of having a easy way to market your business and brand directly to your recipients inboxes. Email signatures are easy to set up and we are amazed on how many emails we receive that aren’t professionally finished with an attractive and informative email signature. Don’t let this be you 😉  

Finally 

So, there are the top 5 things to avoid when putting your email signatures together for your business. For more tips, tricks and information about email signatures check out our blog section on email signatures.  Do you want to harness the power of email signatures as a business marketing tool?  The Digital Studios can offer practical help, advice and ongoing support with both content marketing and email signature optimisation.   We are proud to have designed and built a vast number of bespoke email signatures, for a broad range of clients. We would be happy to share with you some examples of our work, or if you would like to explore how email signatures could work for you, get in touch.