Google announced four updates that are coming to Google Analytics GA4.
From integrating more third-party data sources to tracking ad budgets, there will be some interesting new features to test.
ICYMI Here’s what’s new: 👇
1️⃣ More third-party data points to work with: Users will now be able to import ad data from Pinterest, Reddit, and Snap directly into GA4 properties.
For brands that use those platforms, this can give them more visibility into their cross-channel campaigns across the entire marketing funnel.
2️⃣ Cross-channel budgeting feature: Google plans to release a budgeting feature in the coming months.
This update will include a projections report to track media pacing and projected performance against a target objective like revenue across channels.
💡 This can help optimize spend and allocate budgets more effectively across different channels.
3️⃣ AI-Powered Insights: Google is finally incorporating AI into GA4 to enhance data insights.
Please think of this as your analytical AI assistant which can crawl through your data and explain data trends and summarize findings so it’s easier to outline next steps for your team.
4️⃣ Cookieless measurement: Google plans to end third-party cookies in 2025 and will start supporting some Chrome Privacy Sandbox APIs later this year so advertisers can continue to reach audiences and measure campaign performance.
These GA4 updates are expected to arrive in the upcoming months.
