Who can relate? You put tons of time and energy into creating a captivating and interesting blog post for your brand…
But when you check your traffic, time-on-page, and session metrics, alas, your mum is the only viewer engaged with your content.
So, what gives? How do you get your mum AND your ideal customers to engage with your blog content to make it worth writing one?
Read our tips below:
1️⃣ Revisit your audience research strategy
Sometimes blog posts aren’t getting engagement because they aren’t speaking to the right audience.
If you want to boost your engagement rates, you have to put in the time and do the audience research. 📊
Audience research will tell you more about who is buying your products. During your research, find out:
- Demographics
- Sources of influence
- How much they know about your area of expertise
- Likes and Dislikes
Once you get to know your audience it will be easier to create content that resonates well- cue some better engagement. 🤝
2️⃣Level up your writing
In today’s highly digital world, people are inundated with content. This means readers have a slew of choices when it comes to what blog posts they choose to read. 📚
If you’re regurgitating boring SEO content, chances are your readers will skip right past your articles and move to the next.
If you’re looking to stand out in a crowded sea, you have to write content that slaps. And you have to produce it consistently.
Consider hiring a professional content writer or a proofreader with proven results to help make your content shine. 🌟
3️⃣Cross-promote your blog content
While blogs can generate content on their own, it’s smart to cross-promote your blog on different channels.
Share your content across Twitter, LinkedIn, Facebook, and any other channel where your customers follow you. 📱
Consider asking your team members to engage with your content on social media and share it as well. Sometimes engagement is a matter of beating the algorithm.
Tip: Don’t include your link in your initial post. Social media platforms love to keep you on their platform and often bury posts with links. Instead, include the link in the first comment. You can also add the link to a Twitter thread after the fact.
4️⃣Repurpose your blog content
Long-form blog content can be a stellar way to engage your audience. But it’s not the only way.
How people prefer to consume content varies from person to person. As such, consider repurposing your content in different formats. For example, you can turn a blog post into a webinar, a podcast, a video, or a newsletter. 📹
You’ve already researched how to create a killer blog post. You can use that knowledge to create different types of content and get more traction across channels.
5️⃣Make it easy to share
People won’t go out of their way to engage with your blog content. Make it easy on them.
Turn on the comments section so that customers can ask questions. Also, turn on comment notifications so you can respond to customer comments when they come rolling in.
6️⃣ Choose topics people care about
If you’re writing about boring content nobody is interested chances are your audience won’t be that interested. Write about topics your audience are interested in, following on from your audience research.
In other words, if you’re writing to boost engagement rates, make sure you’re writing about trending topics that inspire,
These are the kind of blog posts people comment on and share. 🔁
Do you have a tactic that’s helped move the needle for engagement on your blog? Put them in the comments or email us and let us know!
