Social Media Predictions 2024

We’re a couple of months into 2014, and social media is already buzzing once again with new trends for brands to watch. Here at The Digital Studios, we like to keep our finger on the pulse, so we put together a list of 5 social media items to watch out for this year.

Social shopping

Being able to purchase directly from social media platforms will become a crucial element of online commerce strategies. This year we will see brands aim to streamline the transition from product discovery to purchase. You are already seeing this with TikTok and other platforms will likely catch up in 2024. Have you ever made a TikTok purchase, and is social shopping something your business could offer? Chat

Messaging apps and chatbots are set to experience an increase in adoption, offering marketing and customer support teams efficient 24/7 communication channels on a larger scale. People love to talk. Does your business have a messaging app or chatbot facility for customers to contact you or have their frequently asked questions answered quickly?

Customer service

Customer support teams increasingly turn to social platforms to address customer enquiries. The ability to contact a brand or company via a social media page is appealing to modern consumers. Is this something for larger brands or should all businesses adopt a customer service element via social media?

Video

Brands will continue to use more video content to include both short and long format. These are likely to achieve higher engagement. Video content has been popular for a while and will only become more popular as consumers sit and scroll reels/shorts. They are a fun way to reach your audience. So, if you haven’t already jumped on this trend, it could be time for your business to start recording some reels!

Generative AI application tools will become integral to customer support efforts, driving productivity across social media. There are practical cases of AI we expect to come to social media in 2014 from editing for Ad background to creating Ad copy.

Do you think our predictions will come true or do you have some ideas we haven’t thought of? We would love to hear your thoughts. And, if you are struggling to keep up with the fast and fickle trends of social media marketing for your business, why not get in touch and let us help you?