If you use email marketing (if not, we need to talk) you are hopefully steadily growing your audience. As your email subscriber list grows, it becomes increasingly important to manage your email hygiene to maintain a healthy email marketing campaign.
Start practising good email hygiene as soon as possible to build good habits and avoid any potential problems.
What’s email hygiene? 📧
Email hygiene is the process involved for email campaign maintenance. It consists of staying up to date with ‘cleaning’ your subscriber list, deleting invalid emails to avoid high bounce backs, and removing addresses that were entered incorrectly.
Why bother?
Well, poor email hygiene can lead to email deliverability issues, increased spam complaints, and ultimately hurt your sender’s reputation.
Don’t get caught up in this cycle. ❌
Good email hygiene requires you to clean your list regularly. “But how?” We hear you cry!
Here are our top 3 email hygiene best practices to follow:
- Delete inactive or invalid emails: Either your subscriber doesn’t use this email anymore or they aren’t interested enough to open your content.
- Set a cleaning schedule: Go over your list regularly so you are actively taking off invalid emails or duplicated addresses. You should be scrubbing your list at least every 3 months
- Avoid purchased lists: Although it can be tempting to buy these lists these lists may be poor and may not be people from your target market and it’s best to grow organically even if you are starting from scratch.
If you can follow these email cleaning tips you will maintain a clean and engaged email list. This should help you to get maximum reach with your next email campaign.
Read about our email marketing services here Email Campaigns St Neots Cambridge – The Digital Studios and get in touch for more information or helpful advice.
