Do you ask your audience to sign up to your newsletter without fully understanding what a newsletter is, what it should contain, or even why you are bothering? Guilty? Then this article is for you!
In this blog we dissect what a newsletter is and the benefits of using one.
What Is A Newsletter?
In digital marketing terms, a newsletter is an email you send to your list of subscribers to communicate something: most commonly news about your business, offers, services or discounts.
This email is a great opportunity to stay in touch with your subscribers, users who have agreed to join your newsletter or those that have shown interest in your business.
Three common aspects of a newsletter are:
✅ a call to action.
✅ an email marketing campaign tool.
✅ Regular sending schedule.
The newsletter is as essential part of your email marketing strategy. It converts your subscribers into customers and retains the users you already have by keeping them interested in your products or services. It can help you to tell the story behind your brand which is what turns many follower into customers and customers into supporters.
Why is it useful to make a newsletter?
Advantages of Using a Newsletter In Your Strategy
If you aren’t already sending a newsletter or haven’t given yours much care, after reading the first part of the post, you might have been bitten by the newsletter bug. If want to start creating one as part of your email marketing strategy or maybe you still have doubts about whether it is helpful for your business and worth the investment, read on.
We have prepared this list of advantages to help you decide if you should be using a newsletter, or ways to improve your current one.
It Brings Multiple Possibilities
Thanks to the wide range of tools available to create your newsletters, the possibilities, of adding content and personalising your emails, are endless.
When designing the content, you can add images, videos, color blocks, titles, etc., and create an email from scratch to ensure a positive impact on your subscribers. In addition, you can add calls to action that drive visitors to your website and increase traffic.
The newsletter allows you to segment each email sent, reaching your subscribers in a personalised way, according to their interest in a product/service or the geographical area.
It’s affordable
Unlike other marketing techniques, the newsletter usually has a low cost. It can even be free.
The cost may come from advertising on social media or promoted lead pages to create a list of subscribers.
Once the data has been collected, preparing and sending the newsletter is free. There are extra tools you can pay for to manage your email marketing campaigns.
Metrics
Like social media and other marketing techniques, measuring your results is as important as the content you create.
When you send a newsletter, there are many statistics available to analyse the impact: number of times the email has been opened, clicks on the links, etc.
This data reveals essential information about how your newsletter works and if you have to change or maintain some aspects: subject, periodicity, content, etc.
Tools to send newsletters
If you are planning to include newsletters in your email marketing strategy you will need the best tools to maximise results.
Read our previous blog post on examples of best email marketing tools here where we covered tools from Mailchimp, Sender, Sendinblue (This has now been rebranded to Brevo), Omnisend, SendPulse,Mailerlite & Hubspot Email Marketing.
Finally
Now you understand what a newsletter is, what’s included in it, and what it can do for you and your followers and your business start now with your email marketing strategy and connect with your list of subscribers.
